How to Optimize Website for Mobile

The world of business is quickly going mobile, and that means you have to consider making the switch as well. However, converting your retail website to be accessible on mobile devices can seem a daunting task. However, with the right tools, you can easily make your site mobile-friendly, increasing your exposure to customers and potential for increased sales.

How to optimize website for mobile?

Site Plugins

While there are a variety of mobile options now available to you, simply adding plugins to your existing site is the easiest and cheapest way to out your site on the mobile device radar.

Mobilize by Mippin and other “app factories” can quickly and easily convert your site to a mobile app.  Follow step-by-step instructions to convert your site without the use of code or other programming languages.

Additional add-ons can add flair to your mobile site. For example, apps that utilize near field communications (NFC) technology enable customers to make purchases on the go.

Whatever option you choose, make sure that your mobile site displays your products in an organized, easy-to-understand way. Catalog form is a popular format that simplifies browsing for potential customers.

Site Conversion Tools

Downloadable tools give you a wider range of options for converting your site to mobile format. These tools often come with a small monthly fee to maintain the mobile site.

If you’re looking for an option that requires minimal effort on your part, you can use downloadable tools like bMobilized to convert your retail site to a mobile-accessible format.

For a larger, retail-heavy site, look into creating a brand new domain name for your mobile site and with resources that help you convert your online website – which may contain thousands of pages and links – into mobile format.

Remember: the faster your site loads, the more likely mobile users will stay on page to access it. Avoid adding unnecessary object and java script which can delay load times and interfere with call reception.


Sometimes the best option for creating a mobile site is to outsource it to a company that specializes in mobile web design. These services can vary in cost, but can guarantee a professional mobile site tailored to your exact specifications and needs.

Make sure the company you’re working with has experience in designing sites specifically for product-heavy retail. These companies will know how to optimize your site to ensure fast load times, increased traffic, and successful sales.

Always check references and testimonials before choosing a company. View and explore other mobile sites that they have developed. Make sure that the services they offer are on par with your current business needs and goals.

No matter what kind of mobile option you choose, be sure to set up your mobile site with analytics software to help you track traffic and purchases and further optimize your site for mobile online marketing. Choose the option that best suits your company’s budget, time constraints, and online needs in order to best take advantage of the markets opened up through a mobile-ready site.

Megan Webb-Morgan is a web content writer for Resource Nation. She writes about small business, focusing on topics such as web design. Find Resource Nation on Facebook, too!

Mobile marketing strategies are constantly evolving. Because the mobile market is relatively new, businesses are struggling to stay up to date with the latest technologies. Mobile marketing is so important because over half of cell phone users own a smart phone in this day and age. Need some help on how to optimize website for mobile? We are here to help you grow. Contact us at or call us at 855.372.8392.


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