A couple weeks ago I looked up from my ancient flip phone and realized that I was surrounded by people who were tapping away on their smart phones, accessing the internet, playing games, using apps and basically, doing much cooler things than my flip phone could ever dream of. It was, at best, a paper weight. And so, I bought a smart phone and a whole new world immediately opened up to me. Virtually everything that can be done on the internet can be done via your phone now. I learned quickly that falling behind in this mobile world is a huge mistake. However, like me, you can also catch up to everyone else. You simply have to tweak your marketing strategies to include mobile marketing. It may sound like hard work but there are mobile marketing agencies out there that can work with you to develop a plan for your business.
Here are some tips to get you started with your mobile marketing strategies:
1. Define your goals.
What do you want to accomplish with your mobile marketing campaign? Do you want to promote brand awareness and collect information about your customers or do you want to do only the bare minimum and create a mobile-friendly website? Clearly defining your objectives and budget will help mobile marketing agencies better customize a solution for you.
2. Decide what tactics to use.
It really depends on what type of business you have and what goals you are trying to accomplish. If you want to promote your brand, contests and sweepstakes work quite well. If you want to encourage conversations with your customers, try engaging them with polls, trivia, surveys and more. Talk with a mobile marketing agency to hone in on your objectives and strategy.
3. Use customer data correctly.
With data as the new currency in today’s business world, mobile marketing tactics are a great tool in receiving useful information about your customers. However, you must follow the accepted privacy practices. Have you ever had your phone bombarded by junk mail? And then, desperate to de-clutter, you frantically had to find the “unsubscribe” button on all of the unwanted email? Those “opt-in” and “opt-out” options must be available to your viewers. If you talk to mobile marketing agencies, they’ll assist you with this process.
4. Keep up to date with the latest marketing trends.
The internet is constantly changing and with many of us glued to our phones 24/7, most people are highly aware of what’s hip and what’s not when it comes to technology. Do not be left behind. Mobile marketing agencies can lend some advice on this subject as well—it’s their job to stay ahead of the curve.
5. Know the importance of customer loyalty.
When people are happy with your business, they will be more likely to share their experience with their peers. Offer freebies that they’ll actually enjoy and give them incentives to stay subscribed to your business. Ask yourself, what can you give your customers that they will actually want or need?
In this highly mobile, technologically advanced world, it is crucial for businesses to keep up with the Joneses. As a matter of fact, be the Joneses. Stay on top of how technology is constantly changing. Don’t fall behind like I did with my dinosaur of a phone. Get your brand out there by contacting mobile marketing agencies and coming up with a customized solution for your business today. Mobile marketing strategies will do wonders for your business— your competition should be wondering how to keep up with you! For more information, check out this blog post on how to grade your mobile marketing strategies.