Marketing your business on the internet can often feel like an uphill battle. Internet marketing is challenging and extremely competitive. Bigger corporations and businesses can afford to pay big bucks for their traffic, but small companies are often left to their own devices. When looking for affordable SEO services, you’ll find an abundance of inbound marketing agencies that will do a number of things to increase your SEO. However, with enough time, effort and dedication, your business can implement the same strategies that affordable SEO services would. What can you do as a business to increase you search engine optimization?
1. Social Media
One of the first things that affordable SEO services would advise you to do is to create a variety of social media accounts. The practicality of each social network will vary across industries but the big three (Facebook, Twitter, and LinkedIn) should be utilized by the majority of all industries. Through social media you can communicate with and connect to potential customers in real time. Having a strong relationship with your clientele is essential with any type of business and these social platforms provide an easy and free way to do so. When you start using social media regularly, you tend to gain a voice and an image that can be beneficial to your brand’s overall personality. Link to your different social media accounts from other networks to provide your followers with several ways to connect with you. While it is important to integrate your social media accounts, try and vary up or change the content when posting similar content to multiple accounts.
Creating a blog is one of the most beneficial things affordable SEO services will supply. When you write a new blog article you are creating an entire new page for your website with valuable, SEO-rich content that is available for your target audience to read 24/7. Much like social media, you can communicate and interact in real time with a variety of your clients, both present and potential, through comments or email subscriptions. Blogs are affordable SEO services that are often free and easy to set up, simple to maintain, and could potentially be one of the more creative and fun tasks for SEO. Many people shy away from blogging because they claim that they aren’t writers. Fortunately, you don’t have to be a writer to blog. Write what you know. Write about your company’s story, its culture, the industry, or your location if it’s relevant. Since you are writing about what you know, your personality and voice will come across to your readers in a relatable and positive way.
This may be the most difficult and technical of affordable SEO services. To guide traffic to your website, you will need to optimize its pages by the use of keywords. Keywords are technical terminologies that help search engines “crawl” your page and determine what your content is about. That way, when people use a search engine to find content about a certain term, search engines can provide them with corresponding, relevant webpages. You will want to use long-tail keywords that are easier to rank for such as “Nags Head real estate” instead of more challenging keywords such as “North Carolina real estate” or “real estate.” This will drive more ideal buyers and targeted traffic to your website. Optimize your website by using these key words in content, content titles, images, alt tag
When it comes to all of the valuable tactics that affordable SEO services can provide, there are several strategies that you can implement yourself to start driving more traffic to your website. If you’re having difficulty employing the more technical strategies, talk to an agency that specializes in providing businesses with successful and affordable SEO services. They can help you use best practices when it comes to using social media, blogging and utilizing keywords in order to drive traffics for images, meta tags, meta descriptions, etc.