Unfortunately, all SEO is not created equal. Search engine optimization, when done correctly, can drive large amounts of targeted traffic to your site and can potentially be a great source of business for your company. However, there are right and wrong ways to implement SEO and in the ever-evolving world of technology, these strategies are constantly shifting and changing. When you are in the market for an SEO quote this year, make sure that the marketing company you hire is fully aware of these 2013 trends for SEO.
Providing Quality over Quantity
Search engines, such as Google, have caught on to the sneaky tactics that businesses have used in the past to score a higher ranking. Before, strategies such as keyword stuffing could work in a pinch. However, when search engines provide their users with poor quality content that employs such cheap tactics, it starts to look bad on them. To fight this, search engines have come up with algorithms to better determine the quality and relevancy of a website. This means that your SEO must focus, not on providing masses of “optimized” low-quality content, but in producing high quality, valuable content. Make sure that your SEO quote includes packages that are geared only toward quality content creation.
Hiring Niche Writers
Such a large portion of your SEO is going to stem from your website’s blog. Google is now using the information on the blog’s author to rank your content more accurately. If the person writing your content is not qualified, then this will show in your ranking. Remember, if you don’t have a writer on staff, some SEO companies offer content creation as a part of their packages although it is important to make sure their writing is up to the highest standards. If you prefer to do the blogging in-house, a good SEO company can assist you with this as well. Either way, make sure that whoever is writing your content knows what they’re talking about. The better your writer, the better your content and the better you ranking!
Focus on Mobile
Even though we may wonder what we ever did without them, smart phones are still relatively new technology. This means that inbound marketers have had to jump on the new mobile trend to come up with clever SEO strategies that are smart phone friendly. SEO companies need to be up to date with the latest technology to ensure that your transition to mobile marketing is smooth. Make sure that your SEO quote involves mobile marketing.
Search engines actually pay attention to how often your content gets shared. Going social is essential for virtually any industry. If you don’t have a solid social media presence on popular social networks, you may as well be invisible to both your customers and search engines. A good SEO company will help you set up and maintain your networks. Social media is no longer just for socializing—it can be a valuable marketing asset to your company and its SEO.
Giving your website a virtual makeover won’t matter much to search engines or your SEO. However, it will make a huge difference in the amount of traffic that comes to your site and decides to stay there. A visually pleasing website will keep visitors on its pages longer, and search engines actually do pay attention to those statistics. Find an SEO company that knows how to develop your web design to attract customers and keep their attention!
If your business is in the market for affordable SEO services that work, look no further than Paveya, your full service inbound marketing agency. Contact us for an SEO quote and for more information on the services which we will provide. The trained staff at Paveya is always up to date with the latest trends in SEO and they know best how to get the most out of your company website.
Need help? We are here to help you grow. Contact us at firstname.lastname@example.org or call us at 855.372.8392.