Whether we like it or not, social media is here to stay. Facebook, Twitter, and Google + are not going anywhere anytime soon—these social networks are no longer considered trends. Communication between our friends, family, peers, coworkers, and strangers has changed since the introduction of social media began influencing our daily lives.
Recently, with the rising popularity of smart phones, marketing on social media networks has become even more important. According to an infographic by Qwaya, a Facebook ads tool for professionals, 75% of the world’s population now has a mobile phone and almost 50% of the phone subscriptions in the U.S. are for smart phones. The numbers may seem staggering at first, but it is not so hard to believe when you notice that almost everyone you see out in public is glued to their phone! As Bob Dylan would say, “the times they are a-changin’.”
So what does this mean for businesses?
Do companies need to step up their marketing with Facebook? The answer is a resounding “yes” and here’s why: The majority of your customers most likely already have (and use!) an account on Facebook. Qwaya reports that Facebook has 955 million monthly active users and 57% of them are using Facebook on their mobile phones. Not only that, but they are using Facebook more than any other mobile platform! That’s a lot of people (and potential customers) on Facebook!
How can businesses incorporate marketing with Facebook?
According to Qwaya, the only way to reach Facebook users on their mobile devises is via their newsfeed. How can you do this?
Well first, you’ll need to publish high quality content that is valuable for your target audience. To maximize your reach, you’ll need to utilize post ads and sponsored stories. Qwaya also notes that it’s essential to develop placement targeting and optimize your campaigns based on device.
Are you ready to start using Facebook for marketing?
Here are some tips from Paveya to help you get started.
- Define your marketing goals. What do you want to get out of your Facebook page? Focus in on your ideal buyer and analyze how they use their Facebook.
- Post regularly (but not too often!). You will want to post enough to remind your customers of your presence, but not so much that you annoy them.
- Give your customers a reason to “like” your business. (Hint: 10% of a purchase or a give them a special promo code) People like to feel like they’re part of something exclusive; make them feel special.
- Listen to your customers and start meaningful conversations. They will be impressed that you responded and this is a great way to give your business that personal touch.
- Share press releases, blog content or business news with your fans. Update them with important and exciting news from your business.
- Make your posts interesting and engaging enough to prompt sharing. Your fans can become some of your best promoters. People tend to trust their peers more than advertising so try to make that content as interesting—and shareable—as possible!
- Only 30% of your content should be about you! Push marketing is old news; don’t make it all about your business. By sharing other relevant information, you will educate and entertain your followers in a friendly, non-intrusive way and they will appreciate this!
Ready, Set, GO!
It’s not too late to starting your Facebook marketing plan.. If anything, statistics have proven that Facebook and mobile marketing are only going to become increasingly more important for marketers. Don’t let your business miss out on this fun opportunity to step on the social media bandwagon.