Real Estate Marketing: Best Strategies for 2014

According to Forbes, the real estate market continues to make strides this year. There has been a 38% surge on new home sales since last year, and as of June, sales hit a five-year high. While the market continues to recover this year, real estate agents are seeking out new ways to market their homes and attract new business. Below are some tips for agents to consider as they coordinate their marketing strategies heading into 2014.

Get mobile friendly

Recent studies have concluded that SEO is going to take on big changes in the coming months, the biggest of which will include mobile searching. If your website is not already optimized for mobile searches, this should be your first priority. In this day and age, nearly everyone has a smartphone, and it is estimated that over 50% of web users are searching with that device. Moreover, 61% of those mobile searchers who land on non-optimized sites will immediately leave the page and return to Google.  In turn, this means that Google will begin prioritizing mobile-optimized sites in search results. It also means that sites that may have otherwise ranked highly for keywords or inbound links will actually get demoted for not having mobile-friendly compatibility.

Utilize Social Media

Most businesses have jumped on board with social media because they acknowledge these outlets as effective and efficient tools. Having both the ability to reach a wide audience and be cost-effective, social media serves as a platform to increase your audience and market your business. With so many social media sites available, it’s important that you focus on the ones that will gain you the most ground.  If you’re looking to connect with other agents or business professionals, LinkedIn would be a good option for you. There are over one billion monthly active users on Facebook and Twitter alone, so you will likely find it easy to reach your clientele there.  And if you’re looking to show off your listings using social media, perhaps your best option would be Pinterest. The primary purpose for Pinterest is the sharing of images, so its unique appeal may be best suited for real estate agents.

Whatever stage you take to in the social media world, it is imperative that you increase your presence there. Social media is expected to take on more of a role in SEO. According to studies, Facebook and Twitter, among other social media sites, are already influencing SEO results.

Pay-Per-Click Advertising

Perhaps the greatest benefit of pay-per-click (PPC) advertisements is that you can get your site in front of home buyers at the exact moment they’re searching for listings. Unlike organic search results, these PPC ads give you more control over when and how your ads show up. Because you tell the search engine what keywords to use, which geographic areas to target, and what your ads will say, you are essentially paying for the specific type of traffic that you want.


Statistics show that 90% of home buyers begin their search for a new home on the Internet, and as a result of these Internet home searches, 62% of these people walk through a home that they viewed online. With such a heavy emphasis on Internet real estate searches, real estate agents who want to convert those interested parties into real home buyers need to improve their online presence. Videos are a great way to do that. It has become increasingly popular to provide virtual tours of your homes as it allows potential buyers to search for their dream home without having to physically be there. This, of course, benefits you as the agent as well for that very same reason.

Most Effective Marketing Strategies

Over the years, real estate agents have used a multitude of tactics to build their business and market their listings. With the rapid changes in SEO and the increasing usage of Internet searches, agents will have to continue to adapt. Heading into 2014, real estate agents should focus on making their website mobile-friendly, increasing their presence on social media, utilizing pay-per-click advertisements when necessary, and providing videos/virtual tours of their market listings.

If you have any questions about how you can improve your marketing strategies in this growing real estate market, Paveya can help. We have a team of experts in web design and development, SEO, social media, and mobile marketing who understand the real estate industry and have been helping real estate businesses large and small take their business to the next level. Call us at 855-372-8392.

We look forward to helping our customers CREATE leads, CONNECT with customers, and GROW their business.


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