Paveya – Web Design For Real Estate


Real Estate Internet Marketing – How Paveya Helps You to “Top” the Competition Online

Real estate agents need all the advantages they can get in a very competitive profession.  In today’s market it is vital to have a strong online presence.  At Paveya, we offer several tools to help your real estate internet marketing plan.  Search engine optimization (SEO) is essential to allow others to find your company’s website. SEO for real estate involves developing a website to make it coincide with search engines, such as Google and Yahoo, and with their search results. Search engines use algorithms to calculate the ranking of websites for certain words. When the proper strategies are used, search engine optimization can help your website rank high in the search results. At Paveya, our team of professionals are specifically trained in real estate SEO, and web design for real estate companies, and can help you sell your homes faster than the competition!

How We Can Help – Real Estate SEO


Websites should consist of keywords, which are searches that lead to results that coincide with the topic. Keywords should be located in titles, content, URLs, the titles of images, etc. Use the right number of keywords. Avoid using a small amount or an excess amount of keywords. The keyword density for a webpage should range from 3 to 5 percent of all of the texts and links. Paveya’s dedicated team uses proper real estate SEO tools to make sure the keywords are used properly and in the correct context.

On-Page SEO

On-page SEO refers to the optimizing of a website based on the text and the other content of the website. The content should be of high quality. It should also be informative, updated, unique, and interesting to read. For real estate web design, it is important to include pictures and info about homes and properties.  At Paveya, we are trained to find the keywords that people could potentially search to find your content and include those keywords throughout your website. Choose about one main keyword per page. Make sure the tags, such as the title tags and the description tags, and headlines consist of keywords and content that informs others of what your website is about. The title tags are very important web design for real estate tool; make sure they are clear and concise.

Off-Page SEO

Off-page SEO is associated with the optimization of text and links of other websites that can lead to your website. The other websites need to be credible and professional. Those websites should contain the keywords that people could use to find them. They should have a good reputation and history (i.e. Postling). Your website and your content should be shared throughout social networks by professionals like the team at Paveya. Off-page SEO includes inbound links, which are links from other websites that lead to your website. Natural inbound links are beneficial to your website. Allow professional websites to link to your website. Other link building techniques include writing posts for other blog sites and sending your website to directories on the Internet.

In Summary

If your real estate internet marketing plan includes the proper SEO techniques, it could be very effective and rank high in the search engines. The search engine algorithms change on a normal basis, so you must keep your website updated with the different SEO strategies. SEO can be very beneficial for your business and its website, so consider using Paveya and our real estate web design experts for all your real estate SEO techniques.


2 thoughts on “Paveya – Web Design For Real Estate

    • Thank you so much for commenting on our blog. We will most certainly post more blogs on this subject. If you have any other questions or requests for a blog, please let us know.

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